Websites are 24/7/365 brochures. Your website may literally be the very first impression a potential dancer has of you.
As the web is a visual medium, sites should be bold and colorful. Square Dance websites for clubs and events should feature pictures of smiling faces and people having fun. Caller sites should showcase varied talents and examples of your work. Video is tremendously powerful; it can tell a story far more effectively than a block of boring text.
Just as importantly your site needs to look good on mobile devices. Full responsiveness is critical to today’s audiences who view everything on small screens.