Ray Owens — the unhinged digital warlord of the square dance universe.

While lesser mortals were busy do-si-doing their way through the 20th century with paper tickets and rotary phones, Ray Owens looked at the square dance world and said, “This shit needs WiFi.” Then he grabbed the entire tradition by its petticoats, slammed it into the 21st century, and made it swipe right for online registrations.

This man doesn’t just build websites. He weaponizes them. He conjures promotional videos so hypnotic that grandmas are suddenly Venmoing dues at 2 a.m. while yelling ” allemande left!” at their confused cats. He has turned square dancing into a sleek, mobile-first, cashless bacchanal where the only thing spinning faster than the dancers is the PayPal balance.

They call him the Square Dance Tech Overlord. The Patter Music Pirate. The guy who makes CallerLab blush and National Square Dance Conventions actually look cool. While everyone else was still figuring out how to embed a YouTube video without breaking their GeoCities-era site, Ray was already three domains deep, automating email blasts, and producing custom laser videos that make dancers look like they actually know what they’re doing.

He is the final boss of modernizing traditions without killing the soul. A chaotic good force of nature who decided that “do-si-do” should come with QR codes.  A man who hears “but we’ve always done it this way” and responds by launching another ridiculously professional website that makes the old way look like it was designed by a raccoon on dial-up.